Animated Digital Ads, Train Warp Campaign, Billboards, and Posters:

A
leading
Canadian
insurance
and
financial
services
provider
recognized
for
its
focus
on
community
impact,
sustainability,
and
client-centered
service.

During
my
Graphic
Designer
Co-op
on
the(Internal
Marketing
Agency)
I
collaborated
with
cross-functional
teams
to
deliver
integrated
campaigns
across
print,
digital,
and
large-scale
out-of-home
advertising.

Role

Graphic Designer, Story Board Artist, Brand Identity Collaborator

Tools

Illustrator, Photoshop, After Effects, InDesign, Figma

Collab—orators

Me: See Role
Internal Marketing Team
Corporate Stake Holders

Term

4 Months

Problem

Insurance Feels Boring to the Gaming Audience

Co-operators
is
a
company
that
predicates
itself
on
credibility,
and
tone.
But
they
wanted
to
expand
their
reach
to
niches
that
felt
far
outside
the
realm
of
their
relevant
audience-
Gamers
on
Twitch,
and
Youtube.

Group 204
Objective

How might we

"Create
captivating
content
that
captures
more
than
our
usual
audience,
and
resonates
with
online
users
of
the
Twitch,
and
Youtube
streaming
platforms?"

Key Persona
Research Graphic
Research

Speaking the Audience’s Language

Insight:
Twitch
and
YouTube
audiences
respond
most
strongly
to
content
that
mirrors
their
culture.
By
grounding
our
narrative
in
the
language
of
gaming,
we
created
instant
relatability
while
maintaining
the
brand’s
professional
tone.

Group 204
Research

Design Implication:

We
explored
a
range
of
visual
directions
before
landing
on
a
motif
inspired
by
classic
pixel-based
side-scrollers.

  • Drawing on recognizable references and animation cues from this genre allowed us to spark instant empathy and recognition with our audience.
Group 204
Design

Crafting Animation Assets to Drive Engagement

Animation
wasn’t
just
decorative
—
it
became
a
key
tool
for
reinforcing
narrative
and
guiding
user
focus.
By
creating
assets
inspired
by
familiar
side-scroller
games,
we
leveraged
movement
and
visual
cues
to
build
recognition,
empathy,
and
momentum
within
the
experience.

Finding
ways
to
marry
the
experience
with
brand
iconography
to
establish
a
cohesive
universe.

Group 204
Design
Research Graphic

TTC Train, and Streetcar Campaign

A
key
challenge
for
Co-operators
was
extending
its
trusted,
community-focused
brand
into
large-scale
transit
advertising.
The
Toronto
Transit
Commission
(TTC)
subway
and
streetcar
system
offered
high
visibility,
but
required
designs
that
could
hold
impact
across
complex
dielines,
diverse
surfaces,
and
a
moving
canvas.

During
my
Graphic
Designer
Co-op
on
the
(Internal
Marketing
Agency)
I
had
the
privilage
of
leading
the
design
and
implementation
of
the
following
campaign

Role

Graphic Designer, Campaign Designer, Dieline Specialist, Brand Identity Collaborator

Tools

Illustrator, Photoshop, After Effects, InDesign, Figma

Collab—orators

Me: See Role
Internal Marketing Team
Corporate Stake Holders

Term

4 Months

Problem

Insurance advertising often struggles to stand out;

In
busy
transit
environments,
where
competing
visuals
and
fleeting
attention
spans
make
impact
difficult.
Large-scale
applications
like
train
wraps
demand
more
than
repurposed
billboard
designs—they
require
a
unique
system
that
balances
storytelling
with
instant
recognition.

Group 204
Objective

How might we

"How
might
we
create
a
train-wrap
campaign
that
maintains
brand
consistency
while
maximizing
visual
impact
across
TTC
vehicles,
ensuring
legibility
and
engagement
at
speed
and
scale?"

Research

Designing for Transit Audiences

Insight:
Commuters
experience
transit
advertising
in
fragments—at
a
glance
from
a
platform,
across
a
station
wall,
or
while
walking
past
a
moving
streetcar.
Designs
needed
to
communicate
the
brand
promise
clearly
in
under
three
seconds,
while
still
offering
layered
storytelling
for
those
who
engaged
longer.

Group 204
Research

Design Implication:

Scaling
Brand
Identity
Across
Surfaces

  • Brand colors and typography were expanded into bold blocks of color to ensure visibility at distance. Graphic elements were simplified and aligned to TTC gridlines for continuity across car doors and windows.
  • Motion was implied through diagonal lines and directional cues, reinforcing the campaign’s energy even when vehicles were stationary. Key messaging was repeated across multiple cars to ensure comprehension no matter where a commuter stood.
Group 204
Design
Research Graphic
Design
Research Graphic

Posters and Illustrations:

While
working
with
the
internal
marketing
team
at
Co-operators,
I
developed
a
series
of
branded
illustrations
and
posters
supporting
internal
communications
and
employee
engagement
campaigns.
My
role
focused
on
translating
complex
messaging
into
visually
compelling
designs
that
aligned
with
Co-operators’
brand
identity.

Role

Graphic Designer, Campaign Designer, Brand Identity Collaborator

Tools

Illustrator, Photoshop, After Effects, InDesign, Figma

Collab—orators

Me: See Role
Internal Marketing Team
Corporate Stake Holders

Term

4 Months

✨ THANKS FOR READING ✨ THANKS FOR READING ✨ THANKS FOR READING ✨